Through the use of specialized film-forming polymers, the water-resistance properties of styling formulations can be improved to better meet the needs of demanding consumers. Polymers such as Fixate Plus and Fixate Superhold polymers, when combined with each other and with other polymers, offer improved perspiration and humidity resistance, providing stronger defense for long-lasting styles.   Noveon Consumer Specialties will demonstrate the performance attributes of these polymers, both by t...